Helvetica

This was my third time watching 'Helvetica' and was definitely the most enjoyable. With two years of Design schooling behind me I had a very different perspective this time around. I recognized a lot of the faces, could understand the terminology, and had a stronger design opinions of my own. My freshly honed critical nature in design theory allowed for a more stimulating engagement with the 'dialogue' between the interviewees.

That said, this movie does make me a little uncomfortable. It managed to bring Helvetica into the 'public' realm, elevating it to a pop status and is commonly used (in speech or (bad) design) in a frequently vulgar manner by those who know little about type. ie: http://www.youtube.com/watch?v=Z5dIzY7yvRA (we assume that the book SHOULD've been set in helvetica)